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ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA GUDANG LAPTOP, SENDANGGUWO SEMARANG
This study aims to analyze the influence of price and product quality on consumer purchasing decisions at Gudang Laptop, Sendangguwo, Semarang. The study employed quantitative methods with data collection through questionnaires. The sample size was 96 respondents, all customers of Gudang Laptop. Data analysis was conducted using multiple linear regression to test the research hypotheses. The result indicate that price and product quality have a significant positive effect on consumer purchasing decisions. This suggests that consumers are more likely to make a purchase if the product price matches their perceived value and the product quality meets their expectations.
| 11032901 | My Library | Available | |
| 11032902 | My Library | Available |
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