ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA GUDANG LAPTOP, SENDANGGUWO SEMARANG

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ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA GUDANG LAPTOP, SENDANGGUWO SEMARANG

AMINDA OVI SELIA - Personal Name;

This study aims to analyze the influence of price and product quality on consumer purchasing decisions at Gudang Laptop, Sendangguwo, Semarang. The study employed quantitative methods with data collection through questionnaires. The sample size was 96 respondents, all customers of Gudang Laptop. Data analysis was conducted using multiple linear regression to test the research hypotheses. The result indicate that price and product quality have a significant positive effect on consumer purchasing decisions. This suggests that consumers are more likely to make a purchase if the product price matches their perceived value and the product quality meets their expectations.

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11032901		My Library	Available
11032902		My Library	Available

Detail Information

Series Title: -
Call Number: -
Publisher: STIE WIDYA MANGGALA : ., 2025
Collation: 21 x 29,5, xiv + 110hlm
Language: Indonesia
ISBN/ISSN: -
Classification: NONE
Content Type: text
Media Type: other
Carrier Type: -
Edition: -
Subject(s): Manajemen
PEMASARAN
MARKETING
Specific Detail Info: -
Statement of Responsibility: -

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