PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN TOKO GENIACOMPUTER DI IT MALL SIMPANG LIMA SEMARANG (STUDI KASUS PADA PELANGGAN TOKO GENIACOMPUTER PLASA SIMPANG LIMA SEMARANG)

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PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN TOKO GENIACOMPUTER DI IT MALL SIMPANG LIMA SEMARANG (STUDI KASUS PADA PELANGGAN TOKO GENIACOMPUTER PLASA SIMPANG LIMA SEMARANG)

ABELIA REDITA PUTRI - Personal Name;

This study focused on the influence of service quality, product quality, and price on customers' satisfaction at the Genia Computer Store in IT Mall Simpang Lima Semarang. The population in this study was unknown, with an unknown number of customers at the Genia Computer Store in IT Mall Simpang Lima Semarang. The sample calculation used the Isaac Michael formula, resulting in a sample size of 100. The sampling technique used the result showed that service quality and price significant influenced customers' satisfaction. Product quality, on the other hand no effect on customers' satisfaction.

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11032701		My Library	Available
11032702		My Library	Available

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Series Title: -
Call Number: -
Publisher: STIE WIDYA MANGGALA : ., 2025
Collation: 21 x 29,5, xv + 100hlm
Language: Indonesia
ISBN/ISSN: -
Classification: NONE
Content Type: text
Media Type: other
Carrier Type: -
Edition: -
Subject(s): Manajemen
PEMASARAN
MARKETING
Specific Detail Info: -
Statement of Responsibility: -

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