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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN (STUDI KASUS PADA FIRST MEDIA SEMARANG)

This study aims to analyze the influence of service quality and price on customers' satisfaction in a case study at First Media Semarang. This research was quantitative research. The population in this study were First Media customer in Semarang, with an unknown population size. The sampling method used in this study was accidental sampling, where the sampling technique was determined based on chance, anyone who meet the researcher can be used as a subject deemed eligible for sampling. Based on calculations using the Rao Purba formula in Asra (2019), the number of respondents used in this study was 100. The data analysis method used in this study was Multiple Linear Regression. The result of this study indicate that service quality and price have a significant positive effect on customers' satisfaction.

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11032601My LibraryAvailable
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Call Number
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Publisher
STIE WIDYA MANGGALA : .,
Collation
21 x 29,5, xiii + 87hlm
Language
Indonesia
ISBN/ISSN
-
Classification
NONE
Content Type
text
Media Type
other
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-
Edition
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Subject(s)
Manajemen
PEMASARAN
MARKETING
Specific Detail Info
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Statement of Responsibility
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