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ANALISI KEPUASAN KONSUMEN DILIHAT DARI DIMENSI KUALITAS PELAYANAN
This research aims to analyze consumer satisfaction seen from the dimensions of service quality. The population of this research is consumers of the Suzuki Duta Cemerlang Motors Workshop. The sample used in yhis reseaerch was 100 witha a quota sampling technique. The data collection technique used a questionnaire and the data analysis method ysed descriptive analysis. The research results show that consumer satisfaction is in the good category seen from the suitability of expectations, interest in revisiting and willingness to provide recommendations. Service quality is also in the good category seen from reliability, responsiveness, guarantee, empathy and physical evidence.
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13016402 | My Library | Available |
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