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PENGARUH KUALITAS PRODUK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA POINT COFFEE PLEBURAN SEMARANG)

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This study analyzes the impact of product quality, price and service quality on customer satisfaction at Point Coffee Pleburan, Semarang, amidst the intense competition in Indonesia's grab-and-go coffee shop market. The research employs a quantitative approach by collecting survey data from 100 costumers selected through purposive sampling. The data is analyzed using multiple linear regression to identify the relationship between the independent variables-product quality, price, and service quality-and the dependent variable, customer satisfaction. The results indicate that all three independent positive influence on customer satisfaction. Product quality emerges as the most dominant factor, highlighting the importance of maintaining consistent standards and product innovation to meet costumer expectations. This study concludes that improving product quality, setting competitive prices, and providing excellent service are crucial for building customer loyalty and encouraging repeat purchases. These finding offer valuable recommendations for point Coffee and similar businesses to remain competitive and thrive in the dynamic shop industry.

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Availability

11029901		My Library	Available
11029902		My Library	Available

Detail Information

Series Title

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Call Number

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Publisher

semarang : STIE WIDYA MANGGALA., 2025

Collation

30 cm x 21 cm, xiv + 110 hlm

Language

Indonesia

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Classification

NONE

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Edition

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Subject(s)

Manajemen

Specific Detail Info

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